Services
Informed by nearly 20 years of communicating on behalf of American ag, we work with clients to help them identify their own reputational risks and opportunities in the U.S. marketplace.
Agricultural Issues Management
Seasoned Insight from Experienced Hands
Risk Assessment & Mitigation
Informed by almost 20 years of managing ag issues with both industry and mainstream audiences, we work with clients to help them identify their own reputational risks and opportunities in the U.S. marketplace for situations like:
Regulatory, political, legal or other reputation attacks
M&A, closures, other strategic corporate moves
Activist and Media attacks
Message Development & Segmentation
We start with your business and the key stakeholders most important to you, and we build the core messages that drive your success. Who will tell your story if you don’t?
Often, those stakeholders need to hear very different things. What may engage one group may repel another. That’s just part of the nuance of food and farming issues today.
We help ag clients translate their messages to stakeholders all over the map.
Media & Activist Engagement
‘Journalists’ and ‘activists’ were once two separate groups. Not anymore.
Today, media that impact your stakeholders may be bloggers, niche platforms, NGO content fed to local or trade newspapers, and the list goes on. Some or all or none of the above committed to facts or fairness.
Farm Bridge helps ag companies determine not only what to say, but how to engage with a rapidly changing roster of players.
Media Relations
Direct Media Experience Gets Results
Proactive Pitching Storytelling
Finding the stories that resonate with media is both art and science, the intersection of what YOU want and what interests the reporter.
Informed by years on both sides, Farm Bridge will help you identify your best chances for getting the attention you desire in the media most important to your goals.
Media Training
Preparing for media interviews and public appearances can be a critical part of success. And when you prepare, the last thing you need is for the ‘trainer’ to pull their punches.
What sets Farm Bridge apart is our first-hand experience in all kinds of journalism, from high-stakes, global financial reporting to local news and industry trades. We get you ready for whatever’s coming your way.
Sometimes the best thing to do is surround the target in multiple ways, 360-degree style.
Farm Bridge is informed by years of experience in this space, taking on neonic efficacy, crop-protection regulation, bogus ‘scientific’ claims, and more in multimedia campaigns with multiple partners, agencies and targets.
We’ve also had the good fortune of working with farmer and industry groups across production ag on multimedia issue campaigns.
Custom Writing & Editorial
Expert, Hand-Crafted Content
Executive Visibility & Thought Leadership
Leaders can play an important role in elevating the stories and perspectives that drive their companies’ success.
Farm Bridge develops Executive Visibility & Thought Leadership programs aimed at reaching target stakeholders with the right message at the right time.
Content Strategy & Execution
For innovators like agribusinesses, ‘Content Strategy’ simply means telling their own stories, their own way.
Farm Bridge draws on years of driving Content Strategies for some of ag’s biggest companies and grower groups, telling the stories that reach farmers, consumers, Beltway regulators, and even industry adversaries.
White Papers, LinkedIn, OpEds
They are important currency in today’s 24/7 media world: White Papers, LinkedIn posts, OpEds for media platforms, even speeches and talking points for panels and conferences.
Farm Bridge attacks this work with the rigor of top-tier journalism and the pragmatism of corporate ag communications. This helps us add the nuance and complexity these ag issues, and these written pieces, deserve.